In 1996, Robin Martin had been married exactly one year and she
enjoyed a busy career as a photographer. "My first year of marriage I
was really bummed because I never saw my husband," she says. "So I
switched over to what seemed like a logical thing at the time and
started my own business." Martin had discussed her dream job idea with
friends and she was shocked at their positive responses, and the
response of her husband who said, "Robin, you're so type A that
anything you do will be a success."
Armed with nothing more
than The Cake Bible by Rose Levy Beranbaum and Collette Peters'
Wedding Book, Martin was ready to set off on her new career. "[These
books] taught me everything I know about decorating," she says. So she
set out to "take their style and make it so normal, people will like
it." Which is exactly what she's done.
People not only clamor
for Gateaux's decorative style, they're nothing less than enthusiastic
about the deliciousness of the cake itself. "As early as our first
show people were commenting on the taste," says Martin. "We bake on
such a small scale that we can really pay attention to taste and
quality. I decided then and there that we would never do this on a
bigger scale." That was the day she remembers declaring, "I won't buy
a freezer!"
Nine years later,
Gateaux is a thriving business and one that our readers confidently
and overwhelmingly elected "Best All-Around Vendor." Martin maintains
a strict limit of only three weddings per weekend, so Gateaux turns
away approximately 60 weddings a year. This policy helps Martin keep
the business manageable, and allows her to give each and every couple
the individual attention, and amazing cake, that they deserve. To this
day, Martin holds strong to her original freezer-less vision. 
"I like to customize
to the bride and groom," says Martin. "I love a wedding with a good
design theme, something that's carried though that we can imitate."
Today, Gateaux is more equipped than ever to help brides carry out a
wedding theme. Their recent affiliation with Beaux Papier and a few
select favor vendors allows them to customize each wedding so that
everything glows with the same Gateaux chic as the cake. While Martin
doesn't call herself a wedding planner, she does share that she's willing
to be as involved as possible in making your wedding day perfect. "We're
old school," she says. "We'll do anything for our brides, even if it means
sitting down and listening to your wedding music CD and helping you pick
out ceremony music. Maybe that's why we've been so successful."
Our readers and editorial staff heartily agree! |